I've only just heard about The Big Knit by innocent drinks. I don't shop at Sainsbury's, I can't face the Lancaster traffic, and so have never stumbled across an innocent bottle wearing a knitted hat. Basically, people knit little hats, send them to Innocent who put them on innocent bottles to be sold in Sainsbury's and for each one sold they donate 50p to age concern.
There are some little hat patterns on Innocent's site but people have fun inventing their own as well.




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